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Tuesday, January 10, 2012

Health Insurance Blog - Aetna Health Insurance & Best Buy: An Unlikely Pair

 

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Aetna Health Insurance & Best Buy: An Unlikely Pair

Aetna Health Insurance and Best Buy retail may seem like an unlikely team, but they have partnered up to offer a product line which includes online modules focused on fitness, weight control, smoking cessation and stress management techniques according to the press release found on EON.BusinessWire.com.

This partnership is unique but could be a great opportunity for both companies to reach new customers.  The “My Resources for Living Well” product line is now available within the Best Buy “health technology” department in three of their stores in Chicago.  The department is 1200 square feet and is serving as a pilot for Best Buy to potentially expand to other areas.  The product line brings together the latest technologies and tools to help customers achieve their fitness goals along with overall health improvement.  They offer sleep and nutritional advice and the latest innovations for beauty, skin, face and hair care.

The head of Aetna’s behavioral health and employee assistance program, Louise Murphy, says Best Buy was a natural choice for trying out some of the well-being products for the general public.  A customer may be in Best Buy shopping for an electronic device to help their health such as a blood pressure cuff or a pedometer and while they are there they can get the information to help them achieve their wellness goals.

These products have been available to Aetna members through the employee assistance and WorkLife Programs for years, and now consumers can access these valuable programs through Best Buy.  It will be interesting to see if this program takes off considering there’s a price tag associated with each plan around $20.  Consumers can gain this kind of information online for free, but many might opt for the convenience structure of Aetna’s programs.

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