This is just a test!


Friday, March 16, 2012

Get more bookings through your website - First come first serve

Hello,

My name is Jamie and I am the owner of a marketing company right here in Chester. Our primary marketing strategy that we specialise in is search engine optimisation. If you are not familiar what this is it is the process of ranking your website at the top of Google, which entail will get you lots of visitors meaning lots of customers. So could your website do with more visitors and potential customers? If so read on...

We only work with ONE client per niche so for yours which is hotels in Chester we will only work with ONE hotel. This email will be going out to a few hotels at a time, the first to hire our services will get them exclusively.

Why would you want our service?

We only work with companies where the ROI return on investment is great. This is no silly bidding war like in Google Adwords where you are paying £1000's if not £10'000 a month. If you are not on page one for certain search terms you are missing out on A LOT of traffic, in fact 90% of people click on page one of Google's results. Ask yourself when you are searching for something on Google how often do you go onto page 2? Let a lone page 3+. Even if you are on page one there are still big advantages to be had moving up. Below is the percent of people that click on each position in Google search results, also displayed in a chart attached named CTRGoogle.jpg.

1 - 42% Yes position one gets 42% of clicks! How often do you click on the first result?
2 - 12%
3 - 9%
4 - 6%
5 - 5%
6 - 4%
7 - 3%
8 - 3%
9 - 3%
10 - 3%
Page 2 - 10% (this get divided by all results on page 2+ so the click rate is minimal depending on search volume.

As you can see there is a big difference in where people click.

What keywords will we target for you? Highly searched and targeted terms.

hotels in chester = 12,100 people searching a month
hotels chester = 2,900 people searching a month
hotel in chester = 1,600 people searching a month
hotel chester = 880 people searching a month
hotels in chester city centre = 480 people searching a month

In total this equates to 17,960 people searching a month. This is 17,960 potential clients looking for a hotel in Chester.

This means the hotel in position one at a low 1% conversion rate and average spend of £250 will be making around £19,000 a month from website bookings alone and position 10 a moderate £1,300 a month.

To find out more or if you have any questions, get in touch as soon as possible as said before we only work with ONE client per niche.

Kind Regards,
Jamie Knop

E: contact@eva-designs.com
W: www.eva-designs.com

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