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BCBS of Florida Retail Store Brings Value

More and more insurers are turning to retail stores to help meet the needs of their customers. These local retail stores aim to make purchasing a health insurance policy simple and straightforward. BCBS of Florida specifically offers customer service representatives to answer questions and help customers choose the best policy for their unique circumstances.

The article “Insurers Open Stores To Peddle Health Plans” by Michelle Andrews on KaiserHealthNews.org discusses a circumstance where a customer could not get her needs met until she went into a retail store and talked to someone face to face. These stores may be wildly successful based on the demand for face time. Many consumers feel more comfortable talking to an expert in person so they can clearly communicate their needs and get all of the questions answered.

The amount of individual health insurance customers is expected to increase greatly over the next few years with health care reform kicking in and less and less employers offering quality benefit packages. Insurance companies Highmark in Pennsylvania and BCBS of Florida currently have the largest retail presence throughout the nation, but this could shift as more insurers recognize the need for this particular product. UnitedHealthcare just opened up a 16,000 square foot facility in New York to meet the needs of their crucial customers. It will be interesting to see how this trend shifts over the coming years.

Written by Sam Tabes

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