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Tuesday, March 20, 2012
Health Insurance Blog - UnitedHealthcare Acquiring Preferred Care, Medica Healthcare
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"Health Insurance Blog" - 1 new article
UnitedHealthcare Acquiring Preferred Care, Medica Healthcare UnitedHealthcare recently announced that they will be purchasing Preferred Care Partners and Medica HealthCare Plans which are both senior focused plans with operations mostly in southern and central Florida. The companies combined serve a combined 85,000 Medicare Advantage members in South Florida, Central Florida and the Tampa area. This major acquisition is big news for UnitedHealthcare as they expand their customer base. Each acquisition will be separate transactions and should be complete by the end of the year. UnitedHealthcare is looking to buy Preferred Care’s six primary care centers throughout Miami-Dade and Broward counties. Medica’s transaction will be major as well. UnitedHealthcare will be purchasing two of Medica’s medical centers in Coral Gables and Hialeah. No financial terms have been released at this time, but it’s expected to be a promising acquisition decision. UnitedHealthcare sees a solid future as they move forward with more centers and more senior customers. Written by Sam Tabes Follow me on Twitter: https://twitter.com/#!/smartshopper78 
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Friday, March 16, 2012
Get more bookings through your website - First come first serve
Hello,
My name is Jamie and I am the owner of a marketing company right here in Chester. Our primary marketing strategy that we specialise in is search engine optimisation. If you are not familiar what this is it is the process of ranking your website at the top of Google, which entail will get you lots of visitors meaning lots of customers. So could your website do with more visitors and potential customers? If so read on...
We only work with ONE client per niche so for yours which is hotels in Chester we will only work with ONE hotel. This email will be going out to a few hotels at a time, the first to hire our services will get them exclusively.
Why would you want our service?
We only work with companies where the ROI return on investment is great. This is no silly bidding war like in Google Adwords where you are paying £1000's if not £10'000 a month. If you are not on page one for certain search terms you are missing out on A LOT of traffic, in fact 90% of people click on page one of Google's results. Ask yourself when you are searching for something on Google how often do you go onto page 2? Let a lone page 3+. Even if you are on page one there are still big advantages to be had moving up. Below is the percent of people that click on each position in Google search results, also displayed in a chart attached named CTRGoogle.jpg.
1 - 42% Yes position one gets 42% of clicks! How often do you click on the first result?
2 - 12%
3 - 9%
4 - 6%
5 - 5%
6 - 4%
7 - 3%
8 - 3%
9 - 3%
10 - 3%
Page 2 - 10% (this get divided by all results on page 2+ so the click rate is minimal depending on search volume.
As you can see there is a big difference in where people click.
What keywords will we target for you? Highly searched and targeted terms.
hotels in chester = 12,100 people searching a month
hotels chester = 2,900 people searching a month
hotel in chester = 1,600 people searching a month
hotel chester = 880 people searching a month
hotels in chester city centre = 480 people searching a month
In total this equates to 17,960 people searching a month. This is 17,960 potential clients looking for a hotel in Chester.
This means the hotel in position one at a low 1% conversion rate and average spend of £250 will be making around £19,000 a month from website bookings alone and position 10 a moderate £1,300 a month.
To find out more or if you have any questions, get in touch as soon as possible as said before we only work with ONE client per niche.
Kind Regards,
Jamie Knop
Health Insurance Blog - BCBS of Florida Retail Store Brings Value
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"Health Insurance Blog" - 1 new article
BCBS of Florida Retail Store Brings Value More and more insurers are turning to retail stores to help meet the needs of their customers. These local retail stores aim to make purchasing a health insurance policy simple and straightforward. BCBS of Florida specifically offers customer service representatives to answer questions and help customers choose the best policy for their unique circumstances. The article “Insurers Open Stores To Peddle Health Plans” by Michelle Andrews on KaiserHealthNews.org discusses a circumstance where a customer could not get her needs met until she went into a retail store and talked to someone face to face. These stores may be wildly successful based on the demand for face time. Many consumers feel more comfortable talking to an expert in person so they can clearly communicate their needs and get all of the questions answered. The amount of individual health insurance customers is expected to increase greatly over the next few years with health care reform kicking in and less and less employers offering quality benefit packages. Insurance companies Highmark in Pennsylvania and BCBS of Florida currently have the largest retail presence throughout the nation, but this could shift as more insurers recognize the need for this particular product. UnitedHealthcare just opened up a 16,000 square foot facility in New York to meet the needs of their crucial customers. It will be interesting to see how this trend shifts over the coming years. Written by Sam Tabes Follow me on Twitter: https://twitter.com/#!/smartshopper78
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Wednesday, March 14, 2012
Health Insurance Blog - Health Insurers Competing to Gain Medicaid Contract in Kansas
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"Health Insurance Blog" - 1 new article
Health Insurers Competing to Gain Medicaid Contract in Kansas There are currently five health insurers vying to coordinate the care of Kansas residents receiving Medicaid services. The competition is spurred by two companies with strong ties to Witchita which are Coventry Health Care of Kansas Inc, and UnitedHealthcare. State lawmakers are taking into consideration all five companies and are carefully weighing a Medicaid-reform proposal that would shift payment costs onto a private health insurance company. Jeff Colyer, Kansas’ Lt Gov. mentioned how the state is very encouraged by all of the competition and the amount of quality bidders. By transforming the Medicaid program they are hoping to offer better care to all Kansas residents. The other companies included in the bidding is WellCare of Kansas, Sunflower State Health Plan, and Amerigroup. There has been some questions raised about the viability of Governor Sam Brownback’s plan to reform Medicaid services. Blue Shield Blue Cross of Kansas chose not to participate in the bidding which was a disappointment and possibly a sign that the reform plan is not exactly perfect. Written by Sam Tabes Follow me on Twitter: https://twitter.com/#!/smartshopper78
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